Hiring Truck Drivers Using Facebook | Episode 126

If you are trying to grow a fleet of trucks, I can just about guarantee your biggest challenge is hiring good drivers. With a nationwide shortage of about 80,000 drivers and a driver turnover rate close to 100%, hiring and keeping good truck drivers is extremely difficult. How does a growing carrier not have their lunch eaten by the big guys when it comes to recruiting? That’s what we’ll cover in this episode…. After we talk about a recent load of eggs we hauled that had some challenges and ended up with a big mess to clean up.

What To Expect From Episode 126

Finding the type of drivers we look for at Haulin Assets has always been a challenge. That challenge got a little easier when we started working with Jake, our guest on this episode, and he helped us start recruiting on Facebook. Here are some reasons to use Facebook as a recruiting tool:

96% of truck drivers have a Facebook account
On average, Facebook users spend 33 minutes a day on the platform
It’s the #1 platform for user engagement
73% of seekers found their last job through social media

Here are the general topics we cover:

What is currently generating interest in your positions and how do you leverage that?
What needs to be in place before launching ads, i.e. Facebook Business Manager, Facebook Ads Manager, etc?
Who is your target audience?
What content do you need to create and the basics of how to do it.
How many applicants do you need?
What is your plan after launch?

Best Practices